Case Study

Australasian College of Sport and Exercise Physicians (ACSEP)

The client:

Australasian College of Sport and Exercise Physicians (ACSEP)

Australasian College of Sport and Exercise Physicians (ACSEP)

The ACSEP is the pre-eminent professional body representing Sport and Exercise Physicians and Sport and Exercise Medicine in Australasia. The ACSEP is dedicated to providing a robust training experience for its Registrars whilst advancing the skills of its members through evidence based practice.

What we did:

  • Event branding
  • Social media and digital marketing
  • Graphic design for print and web
  • Developed over 100 eLearning modules
  • Members Learning Management System

How we did it:

The Australasian College of Sport and Exercise Physicians have long been a part of the White Leaf Solutions family. We have worked closely together on a number of projects from College branding, marketing support, eLearning and the development and management of the College’s Learning Management System – which forms the foundation of the SEM Academy.

One project that we are extremely proud to be involved in year after year, is the design work that goes into the ACSEP Annual Scientific Conference. Since 2016, White Leaf Solutions has been tasked with creating visual content for the conference. Each year we are asked to provide the branding for the event, creating a visual identity that demonstrates the core theme and provides the platform for the marketing materials we create throughout the year and in the build up to the conference.

Our involvement with ACSEP stretches to other SEM events as well, where the College is attending as an exhibitor. Over the years we have designed all sorts of print collateral including brochures, flyers and information packs – designed to promote both ACSEP and the SEM Academy. We have provided merchandise for events – such as lanyards and pens, we even design pop-up banners and other items for the exhibition stand.

On the digital side of things, we have supported the ACSEP in providing web design, e-booklets and email newsletters. Our marketing team continue to promote on behalf of the ACSEP through social media marketing.

“The White Leaf Solutions team have been instrumental in the forward momentum our College is gaining. Our branding is now consistent, through the creation of important marketing collateral that aligns with our website and LMS. The responsiveness, attention to detail and commitment to ensuring the best outcome for each project has been quite remarkable. White Leaf Solutions continues to exceed our hefty expectations and I look forward to continuing to work with them on many future projects.”

Kate Simkovic, CEO ACSEP